As Marketing Manager for The Creative Collective, a nonprofit business support organization serving Essex County's creative economy, I developed and executed comprehensive social media strategies to amplify local businesses, celebrate community achievements, and strengthen connections within Massachusetts' North Shore creative ecosystem.
Key Responsibilities & Achievements:
Created engaging social media content across Instagram, Facebook, TikTok, and LinkedIn showcasing member businesses, nonprofits, and community events
Developed and maintained the "Coffee with the Collective" series, featuring monthly member spotlights and meetups
Produced video reels and photo content documenting events, member stories, and community celebrations
Managed event promotion for major initiatives including Salem Jazz & Soul Festival, Peabody International Festival, and Haunted Happenings Marketplace
Crafted authentic, community-centered messaging that reinforced the organization's values of equity, accessibility, and belonging