Process of script to storyboard for client. Went through two revisions with client before taking it to storyboard and sent to animation department.
FIRST ROUND
Script: Healthy Living Assessment (HLA)
Writer: Catherine Scully, YDraw
Word Count: 90
Script:
How old are you… really? Not your chronological age, but your health age. Lately, Chris feels older than he really. When he took the Healthy Living Assessment, he found out his health age was actually ten years older! With the test, Chris learned what he needed to work on to feel young again. After he quit smoking, cut down his alcohol drinks per week, and started exercising and eating the right foods, his health age became younger than his actual age! To learn more about your health age, visit myhealthevet.com
Visual 1:
Chris – 50s, average build, white – is out jogging, he goes to run but slumps over and stops. A thought bubble appears over him, Chris imagines himself ten years older with a beard and a cane.
Visual 2:
Chris sits at the computer, we see he’s taking the HLA test. In a speech bubble he says, “I’m ten years older?”
Visual 3:
Multiple visuals surrounding Chris: One of Chris running, one of Chris eating fruit from a fruit bowl, one of Chris drinking a water bottle. In the center, Chris is holding a card that reads “My Health Age is now ten years younger!” Cut to website address on screen.
SECOND ROUND
Script: Healthy Living Assessment (HLA)
Writer: Catherine Scully, YDraw
Word Count: 83
Script:
How old are you… really? Not your chronological age, but your health age. When Chris turned 55, he knew he needed to start taking better care of himself. When he took the Healthy Living Assessment, he read the report and learned what healthy changes he could make. As he started making better health choices like exercising and eating the right foods, his health age decreased too. To find out your health age, visit www.myhealthevet.com and log in to take the Healthy Living Assessment.
Visual 1:
Chris – 50s, a little overweight, hispanic – sits in a recliner opening birthday cards, looking tired. The card reads: Happy Birthday. A thought bubble over his head reads: “I need to take better care of my health.”
Visual 2:
Chris sits at the computer. We see he’s taking the HLA test. In a speech bubble he says, “My health age is ten years older?”
Visual 3:
Two visuals: Chris on the left is sitting at a drive-through window getting a to-go bag of food from a smiling clerk. Chris on the right is cutting up fish and vegetables in his kitchen.
Fade to website address on screen.
SCRIPT TO VISUALS
FINAL PRODUCT